LOCAL NON-PROFIT

Social Media campaign for a queer heritage site & arts space

The campaign earned our client a 2,000% increase in reach and 15,000% increase in engagement on Facebook

The campaign resulted in a 193% increase in reach and 887% increase in engagement on Instagram

The campaign launch email we wrote for our client had a 60.2% open rate & 18.4% click rate

Turret Arts Space

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Turret Arts Space 🌈

Project Deliverables

Organic social media strategy
Content creation (copy writing, graphic design, video editing)
Social media management
Email marketing copy
Final analytics report

Graphic promoting art in Halifax with three photos of people in jumpsuits with geometric shapes on their heads, set against a dark background, and additional colorful design elements and text.

Poster for Turret Arts Space featuring a black and white photo of a historic building at 1588 Barrington Street with pink and blue graphic elements and text.

Project Deliverables

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Project Deliverables 🌈

Project overview

We worked with the Turret Arts Space Society to develop a social media and email marketing campaign to launch their capital fundraising initiative.

We developed a strategy based on their vision, values, and branding and implemented it across Instagram, Facebook, LinkedIn, and Mailchimp. We supported their volunteer team every step of the way from creating the content, to scheduling, and monitoring comments on social platforms.

During the one month campaign, we saw a 2,000% increase in reach and 15,000% increase in engagement on Facebook, 193% increase in reach and 887% increase in engagement on Instagram, and 66 new followers across social media platforms. The message got out about their need for support and drove traffic to their website for more information.