MARKETING STRATEGY & SUPPORT PACKAGES
We believe marketing and communications are powerful forces for positive change.
Good marketing helps you build trust and grow your community.
marketing strategy & support
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for non-profits, social impact, & campaigns for good
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marketing strategy & support 🍋 for non-profits, social impact, & campaigns for good 🍋
You're here because you need marketing that works.
What you're really after isn't virality or more followers, it's connection. It’s people who come to you for what you do, trust why you do it, and show up because of it. That is the craft we've built our work around.
Whether you’re looking for a strategy to get clear on who you are and where you’re headed, or support to put your ideas into action, we’ve got you.
If any of this feels familiar, it might be time to book a discovery call:
You’re not getting seen – You’re doing all the right things (posting, press releases, monthly emails), but still not reaching the people who need to find you. When your marketing is aligned, your audience finds their way to you almost naturally.
You don’t have a system or routine for your marketing – Great ideas and a strong strategy only get you so far without the habits and structure to carry them through. Without a system, even the best plans fall flat.
Spending without a return – If your ads and paid media feel like you’re throwing spaghetti at the wall blindfolded, I feel ya (been there). Strategic marketing turns that guesswork into real results, and help you feel better about ads!
Difficulty gaining trust – Inconsistent branding and messaging make it harder for people to connect with you. And people tend to support what they connect and align with.
Strategic communications can help.marketing strategy & support
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for non-profits, values-driven businesses & campaigns for good
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marketing strategy & support 🍋 for non-profits, values-driven businesses & campaigns for good 🍋
What our clients are saying about our work…
Fill out our booking form and let’s get started!
ETHICAL MARKETING STRATEGY & SUPPORT
Let’s take the guesswork out of where to spend your energy, so your work makes the impact it’s meant to.
What this looks like:
A strategy that get’s crystal clear on who you are, how you want to be perceived, where you’re going and how to get there
A plan that works with your unique brain and existing systems to make marketing a practice you can actually enjoy
Tools, tactics and channels that show you exactly what to do, when, where and how.
Campaigns that build trust and increase funding or support for your cause
Marketing Strategy + Plan
A comprehensive, action-first marketing strategy with market research, clear goals, audience insights, messaging, and a step-by-step plan to put it all in action while honouring your capacity.
A strategy sets the direction (goals, audience, positioning, and messaging). The plan gets you there: a calendar of specific tactics, who is responsible for what, and when they happen.
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What’s included:
A clear understanding of your organizational goals and how marketing can support them
Basic market research tailored to your industry and community
Clarity on your target audiences
Messaging and positioning that reflects your values, strengths and voice
Guidance on brand voice and tone to keep your communications consistent
An overview of the communications landscape you’re operating in
Channel recommendations, and what to prioritize based on your goals and capacity
Content themes and campaign ideas to guide your storytelling
Tools and tactics to put your strategy into action
A roadmap with priorities and timelines
Metrics template to help you track progress and measure impact
Investment: starting at $1,900 + applicable taxes (~3-5 pages)
Recommended for small businesses and organizations with > 5 people.
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What’s included:
Up to 3 meetings with staff, board or partners
A clear understanding of your organizational goals and how marketing can support them
Market research tailored to your industry and community
An environmental scan of the unique landscape you’re operating in
Clarity on your key audiences, including what motivates them and how to reach them
Messaging and positioning that reflects your values, strengths and voice
Guidance on brand voice and tone to keep your communications consistent
Channel recommendations, and what to prioritize based on your goals and capacity
Content themes, a content calendar, and campaign ideas to guide your storytelling
Tools and tactics to put your strategy into action
A roadmap with priorities and timelines
Metrics template to help you track progress and measure impact
Investment: starting at $4,200 + applicable taxes (~10-15 pages)
Recommended for small businesses and organizations with > 5 people.
Marketing Support
Ready to outsource your marketing? We have flexible packages built for wherever you're starting from.
We can take any or all of these off your plate: content creation & social media management; Meta & LinkedIn ads; email marketing; fundraising and advocacy campaigns; media relations; outreach and partnerships; events & community opportunities and more.
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Includes a monthly strategy session to stay aligned, plus monthly analytics reporting so every decision going forward is grounded in what's actually working.
Investment:
10 hours/month: $1250 + taxes
15 hours/month: $1,875 + taxes
20 hours/month: $2,500 + taxes
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Hands-on support to help you move forward in your marketing.
We sit down for one hour each month, go over analytics from the previous month, and come up with a plan for the following month. You get direct access throughout the 3 months via Slack to ask advice, get a second opinion on concepts — whatever you need help with.
Investment:
$940 + taxes if you’re new here
$840 + taxes if we’ve worked together before
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A focused, one-on-one session to help you get clarity on your next marketing move. You’ll walk away with clarity, actionable next steps, and renewed momentum. This is the lowest entry point to work with us.
Here’s how it works:
After you book, I’ll send you a pre-call questionnaire and do some research into your industry.
We have our 90-minute call to chat strategy, routine, evaluate your ideas — whatever you want!
I’ll follow up with detailed notes from our session and action items
Investment: $350 per session (if you’re new here)
$250 if we’ve worked together before
BOOK NOW
Every organization is unique. We can customize our services to get you exactly what you’re looking for. If there’s something you need that you don’t see here, reach out and let’s chat.
Book an intro call to see if we're a good fit.marketing strategy & support
🍋
for non-profits, values-driven businesses & campaigns for good
🍋
marketing strategy & support 🍋 for non-profits, values-driven businesses & campaigns for good 🍋
Hi friend!
I’m Emily
…a writer, strategist, and communications professional with a drive to connect businesses and organizations with their communities.
I lead our ethical marketing strategy projects. With a formal education in community leadership and journalism, and 10+ years of communications experience, I approach projects with creativity and fun.
I'm a huge bird nerd, a sailor and a weirdo who loves little bugs and slugs. I want to help you highlight the stories of the people, passion and work of your business or organization.
Ready to get started?
Our Marketing Strategy Project Process
You can expect a streamlined and thoughtful process when working with me.
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We start by booking a 30 minute intro call to learn about you and your goals. You can ask us anything during this meeting to make sure we are a good fit for your project.
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You’ll receive a proposal from us within a couple days that includes the project approach, timeline, and investment.
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Once you’ve decided to move forward, we will send over your contract and first invoice.
Most projects are broken into two payments, one up front and one before deliverables are sent at the end of the project. In some cases we can break these into smaller payments for larger projects.
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Before our kick-off call we’ll send you a questionnaire to fill out. We’ll book a kick-off call where we dive into your marketing strategy, your goals, and your expectations for the project.
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We’ll start interviewing key rights holders and doing research to identify your marketing goals, key messages, target audiences, positioning, channels and tactics, etc.
Each strategy comes with a simplified action plan to ensure the strategy is implemented in a clear and sustainable way.
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We present you a draft strategy and work together to make edits and refinements.
This is your strategy — we need to make sure it works for you.
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At this point, we will meet again to wrap up the final strategy and see how we want to move forward.
You may decide to take your strategy and run with it. You might want some 1:1 support in the months to follow, or maybe you want some done-for-you email or social media campaigns.
Ready to get started?Book your free marketing strategy consultation.
Interested in working together? Fill out the info below and we will be in touch to set up a free 30-minute intro call to see if we would be a good fit for your project. We can't wait to connect!