We believe that marketing and design are powerful forces for positive change.
marketing strategy & support
🍋
for non-profits & small businesses
🍋
marketing strategy & support 🍋 for non-profits & small businesses 🍋
You're here because you're a nonprofit or small business, and you need marketing that works.
You’re sick of spending hours trying to crack social media, and spending your organization’s limited resources guessing what might work. You want to show your impact and build trust with your community. You’re in luck, because that’s what we do best.
We craft impact-driven marketing strategies for nonprofits and small businesses, and back them up with hands-on support and services.
If you’re reading this, you’re probably already making an impact, but without a marketing strategy, you’re likely running into challenges like these:
You’re not getting seen – Whether it’s donors, customers, or community partners; if they don’t know you exist, they can’t engage with you.
Unclear messaging – You worked hard on that content, but without clear messaging and strategic targeting, your audience might just scroll on by.
Spending without a return – Throwing spaghetti at the wall? Uncoordinated marketing efforts drain your resources and rarely pay off.
Difficulty gaining trust – People support organizations they understand. If your messaging is inconsistent, it’s harder for them to feel confident in what you do.
Missed opportunities – Without a marketing strategy, you’re probably not reaching as many new people as you could be. New clients, donors, volunteers and community members are out there waiting to be connected with you!
Strategic marketing can fix that.Client love:
You want in on these results?
Book an intro call and let’s get started.
We know your time and resources are precious…
A clear, thoughtful strategy helps you focus on what actually moves your mission forward. We take the guesswork out of where to spend your energy, so your work makes the impact it’s meant to.
What this looks like:
An strategy that raises awareness of your mission and the issues you work to address
Tools and tactics to engage and grow your community of supporters, donors, and partners
Messaging and campaigns that build trust and increase funding or support
A focused, sustainable plan that uses your resources wisely and fits the way your team works.
Marketing Strategy: The Full Framework
A comprehensive, mission-aligned marketing strategy with clear goals, audience insights, messaging, and a step-by-step plan to guide your communications and growth.
-
A clear understanding of your organizational goals and how marketing can support them
Profiles of your key audiences, including what motivates them and how to reach them
Messaging and positioning that reflect your mission, values, and strengths
Guidance on brand voice and tone to keep your communications consistent
An overview of the communications landscape you’re operating in
Channel recommendations — what to prioritize based on your goals and capacity
Content themes and campaign ideas to guide your storytelling
Tools and tactics to put your strategy into action
A roadmap with priorities and timelines
Metrics to help you track progress and measure impact
Starting at $4,900 + applicable taxes
Marketing Strategy: The Essentials
This strategy gives you just enough structure to act with confidence: clear goals, impactful messaging, and key steps tailored to your capacity.
-
A strategy session to align on your goals and capacity
A snapshot of your key audiences and what they care about
Clear, values-aligned messaging to guide your communications
Top channels and tactics to focus on — based on what works and what’s doable
Simple, actionable next steps so you know where to start
Framework for monitoring what’s working and adjusting as you go
Starting at $1,400 + applicable taxes
1:1 Marketing Support
Feeling stuck or scattered with your marketing? Our 1:1 support gives you focused time with a strategist who actually gets your values and helps you move forward with clarity and confidence.
-
Ongoing, hands-on support to help you move from strategy to action with confidence. Over three months, we’ll work together to implement your marketing plan, troubleshoot challenges, and adapt as you go. You’ll have regular check-ins, direct access to expert guidance, and a strategic partner in your corner to keep things moving toward your mission and vision.
Starting at $ + applicable taxes
-
A focused, one-on-one session to help you get clarity on your next marketing move. You’ll walk away with fresh clarity, actionable next steps, and renewed momentum. This is the lowest entry point to work with us.
Investment: $350 per session
Optional Add-ons
Every organization is unique, so we can customize our packages to get you exactly what you’re looking for. If there’s something you need that isn’t included in our packages, let’s add it from the menu below.
-
Falling flat on social media? Our ethical, data-backed ads cut through the noise and speak straight to your audience, so they stop scrolling and start engaging.
-
Impact and data-driven content for your social media platforms to reach your audiences on a budget.
-
Falling victim to algorithms and low reach on social media? Reach your audience directly and craft meaningful, story-driven emails they’ll actually read.
Book an intro call to see if we're a good fit.Book a call today
🍋
Book a call today 🍋
Our Collaboration Process
You can expect a streamlined and thoughtful process when working with Lemonade Co.
-
We start by booking a 30 minute intro call to learn about you and your goals. You can ask us anything during this meeting to make sure we are a good fit for your project.
-
You’ll receive a proposal from us within a couple days that includes the project approach, timeline, and investment.
-
Once you’ve decided to move forward, we will send over your contract and first invoice. Most projects are broken into two payments, one up front and one before deliverables are sent at the end of the project. In some cases we can break these into smaller payments for larger projects.
-
Before our kick-off call we’ll send you a questionnaire to fill out about your organization. We’ll book a kick-off call where we dive into your marketing strategy, your goals, and your expectations for the project.
-
We’ll start interviewing key stakeholders and conducting research to identify your marketing goals, key messages, target audiences, positioning, channels and tactics, etc. Each strategy comes with a simple action plan to ensure the strategy is implemented in a clear and sustainable way.
-
We present you a draft strategy and work together to make edits and refinements. This is your strategy — we need to make sure it works for you.
-
At this point, we will meet again to wrap up the final strategy and see how we want to move forward. You may decide to take your strategy and run with it. You might want some 1:1 support in the months to follow, or maybe you want some done-for-you email or social media campaigns.
Ready to get started? Let’s chat.
Book your marketing package.
Interested in working together? Fill out some info below and we will be in touch to set up a free 30-minute intro call to see if we would be a good fit for your project. We can't wait to connect!