We believe that marketing and design are powerful forces for positive change.
strategic brand identities
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for non-profits & service-based businesses
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strategic brand identities 🍋 for non-profits & service-based businesses 🍋
Your non-profit or service-based business exists to make an impact.You’re trying to build trust, demonstrate your value, and grow your community. But something isn’t landing right with your audience.
If the way you’re showing up virtually or IRL is inconsistent, you're probably struggling to attract the right supporters, donors, or clients.
Your brand is the backbone of your public perception. Your brand is how you represent your organization’s personality and values outwardly to your community.
If you’re brand lacks clarity or connection, you might be facing these challenges:
Lack of recognition – Your community struggles to remember or differentiate your organization from others.
Unclear messaging – Your mission is powerful, but your visuals and messaging don’t communicate it effectively.
Inconsistent branding – Your website, social media, and marketing materials don’t look cohesive, leading to confusion.
Difficulty gaining support – You find it challenging to attract donors, clients, or partnerships because your brand doesn’t inspire trust and confidence.
Missed opportunities – Without a strategic brand, you’re not maximizing your ability to reach new audiences.
Strategic brand identity can fix that.
A cohesive brand identity does more than look nice online, it tells your story, builds trust, and attracts the right people to sign up, donate, or make a purchase from you.
When you invest in a strategic brand identity with us, you get:
A strong visual identity that sets you apart in your industry
Clear messaging that resonates with your community
A professional, polished look that builds credibility
A brand backed by strategy that aligns with your mission and goals
Consistent visuals to use across all platforms
Client love:
You want in on these results?
Book an intro call and let’s get started.
We know your time and resources are precious…
Branding is a sound investment in your organization’s future. We pair brand strategy and design, to create more than just your logo. We design a complete brand identity that elevates your positioning and draws in your community to your offerings.
If you’re ready to reach more people, increase your impact, and grow your revenue, we can help.
Brand Identity: The Full Package
This package is perfect for you if you want a responsive logo suite and in-depth strategy and brand guidance. We establish the strategy behind your brand, and design the visuals from there.
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Brand strategy session and questionnaire
Brand strategy & creative direction presentation
Primary logo
Wordmark logo
Brand mark logo
Brand fonts
Brand color palette
1-page brand style guide PDF
Comprehensive brand guide
Starting at $6,900 + applicable taxes
Brand Identity: The Essentials
This package is perfect for you if you need all the basic brand elements. We begin with establishing the strategy behind your brand, and design the visuals from there.
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Brand strategy session and questionnaire
Mini brand strategy & creative direction presentation
Primary logo
Brand fonts
Brand color palette
1-page brand style guide PDF
Starting at $3,900 + applicable taxes
Brand & Website Essentials
This package is perfect for you if you need all the basic brand elements plus a simple landing page website. We establish the strategy behind your brand, and then design your brand visuals. Next, we design your 1-page website.
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Brand strategy session and questionnaire
Mini brand strategy & creative direction presentation
Primary logo
Brand fonts
Brand color palette
1-page brand style guide PDF
1-page Squarespace website
Menu map and site outline
Accessibility best practices built-in
Desktop & mobile friendly site design
Domain registration (or transfer)
SEO basics (appear in Google searches)
Website editing tutorial and editing access handed over at project completion
Starting at $6,900 + applicable taxes
Optional Add-ons
Every organization is different so we can customize our packages to get you the exact deliverables you’re looking for. If there’s something you need that isn’t included in our packages, let’s add it from the menu below.
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Custom icons or illustrations
Brand patterns
Brand photography
Brand collateral (business cards, letterhead, slide decks, report templates, etc.)
1:1 support with implementing your branding (includes access to your designer through Slack/email and 1 call per month)
We can discuss pricing for add-ons during the intro call and proposal stage.
Book an intro call to see if we're a good fit to work together.Book a call today
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Book a call today 🍋
Our Collaboration Process
You can expect a streamlined and thoughtful process when working with Lemonade Co.
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We start by booking a 30 minute intro call to learn about you and your goals. You can ask us anything during this meeting to make sure we are a good fit for your project.
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You’ll receive a proposal from us within a couple days that includes the project approach, timeline, and investment.
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Once you’ve decided to move forward, we will send over your contract and first invoice. Most projects are broken into two payments, one up front and one before deliverables are sent at the end of the project. In some cases we can break these into smaller payments for larger projects.
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You’ll receive an onboarding package from us with details of our next steps. We set up your client portal in our project management software. We use Notion to keep track of the project deliverables, due dates, and gather feedback along the way. We send you a video walkthrough of the portal and how to use it.
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Before our kick-off call we’ll send you a questionnaire to fill out about your organization. We’ll book a kick-off call where we dive into your brand strategy, your goals, and your design style. This is where you can share your vision for your brand and we’ll take it all in.
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Based on the brand strategy session and questionnaire, we'll do in-depth research into your industry, target audience, and competitors to develop your brand strategy. Then we’ll develop two mood boards for you to choose from that set the tone for your branding. The mood boards will feature color, font, and imagery inspiration to guide the next steps of developing your brand. You select one mood board at this stage that you want to move forward with. You can request up to two rounds of revisions at this stage to ensure the mood board fits you just right.
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We’ll design your logo(s) and send them to you for feedback. Each package includes two rounds of feedback and refinements at this stage. We will provide your logo in PDF, PNG, AI, and EPS file formats in all of your brand colors.
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We’ll package your final files including your logos, your brand guide, and any other add-ons and attach them for you to download in your client portal.
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To close out the project, we’ll book an off-boarding call with you and provide an off-boarding package with information on how to implement your new branding. We can also craft a brand announcement post for social media and help you share your new branding with your community!
Ready to get started? Let’s chat.
Book your branding package.
Interested in working together? Fill out some info below and we will be in touch to set up a free 30-minute intro call to see if we would be a good fit for your project. We can't wait to connect!