BRANDING PACKAGES
A cohesive brand identity does more than look nice, it tells your story, builds trust, and attracts the right people to sign up, donate, or make a purchase from you.
Your new brand visuals and voice can help you increase your impact.
strategic brand identities
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for non-profits, social impact, & campaigns for good
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strategic brand identities 🍋 for non-profits, social impact, & campaigns for good 🍋
Your social impact org exists to make a difference.I’ve been there… working with an organization that had a logo but no other brand guidance. I struggled every time I tried to design a social media post or report…
What fonts should I use? What colors should I use?
My designs were all over the place and our audience didn’t recognize us from any other organization because we weren’t building consistency or brand recognition.
What I know now is: the way we were showing up was inconsistent, which meant we were struggling to attract the right supporters and to be taken seriously.
If this feels relatable, you might be facing these challenges:
Lack of recognition – Your community struggles to remember or differentiate your organization from others.
Unclear messaging – Your mission is powerful, but your visuals and messaging don’t communicate it effectively.
Inconsistent branding – Your website, social media, and marketing materials don’t look cohesive, leading to confusion.
Difficulty gaining support – You find it challenging to attract donors, clients, or partnerships because your brand doesn’t foster trust or confidence.
Missed opportunities – Without a memorable brand presence, opportunities are passing you by.
a clear brand identity can fix that
A cohesive brand identity does more than look nice, it tells your story, builds trust, and attracts the right people to sign up, donate, or make a purchase from you.
When you invest in a strategic brand identity with me, you get:
A strong visual identity that sets you apart in your industry so that you become known as a leader
Audience profiles to understand what resonates with your community so that you know exactly who you’re speaking to in your communications materials
A professional, polished look that builds credibility so that you can feel confident pitching yourself for a speaking gig, or talking to your local representative about your cause
A brand backed by strategy that aligns with your mission and goals so that the values you hold are clear when anyone interacts with your brand
Consistent visuals to use across all platforms so that you can take the guesswork out of every time you need to design a social media graphic or report cover
strategic brand identities
🍋
for non-profits, social impact, & campaigns for good
🍋
strategic brand identities 🍋 for non-profits, social impact, & campaigns for good 🍋
What our clients are saying about our work…
You want in on these results?
Fill out our booking form and let’s get started.
BRAND PACKAGES FOR SOCIAL IMPACT
Shift from inconsistent branding to a clear and polished brand identity that connects with your community.
We know you’re doing important work…
Our strategic brand identity packages help shine a spotlight on the impact your making. We’ll work together on a fun and personalized design process to support your vision.
Investing in your brand will help position you as a leader in your field. Your new brand identity helps you build credibility with members, donors, or clients.
We pair brand strategy and design, to create more than just your logo. We design a complete brand identity that elevates your positioning and draws in your community to your offerings. Shift from scattered and inconsistent branding to a strategic brand identity that makes your value crystal clear to the people you serve.
If you’re ready to reach more people, increase your impact, and grow your revenue, we can help.
Branding: The Full Package
This package is best for organizations with 15+ staff members, who are already established and looking to take your brand to the next level.
We will develop an in-depth brand strategy to guide your brand implementation so you understand who you’re talking to in your marketing materials. You will never have to second guess a design decision because you get a comprehensive brand guide with do’s and don’t and everything you need to know to maintain consistent branding across all your platforms. We also include branded templates to help kickstart your brand implementation.
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Brand strategy session and questionnaire
Brand strategy & creative direction presentation
Primary logo
Secondary logo
Brand mark logo
Brand fonts
Brand color palette
1-page brand style guide PDF
Comprehensive brand guide
5 branded icons or small illustrations
5 social media templates (Canva or Illustrator)
Branded newsletter template implemented in your email marketing provider
Branded Google Doc template
Branded Google Slides template
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Through the brand strategy process we will develop your:
Mission, vision and values
Target audience, audience profiles, audience problems & your solution, and the buyer journey
Competitor analysis
Competitive advantage
Brand voice and personality
Your visual identity will include:
2 mood boards to choose from to establish the creative direction of your brand
1 concept for each of your three logo variations
Two rounds of feedback and revisions to ensure we get it just right
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This package takes 6-8 weeks to complete.
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$9,900 + applicable taxes
We require a 50% non-refundable deposit to secure your spot in our calendar. The final 50% payment is due at the end of the project.
Branding: Growth
This package is best for organizations with 5 - 15 staff members, who are looking to grow your impact through a strategic brand identity.
We will establish everything you need to grow your non-profit brand. This package includes an in-depth brand strategy to guide your brand implementation so you understand who you’re talking to in your marketing materials. You will never have to second guess a design decision because you get a comprehensive brand guide with everything you need to maintain consistent branding across all your platforms.
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Brand strategy session and questionnaire
Brand strategy & creative direction presentation
Primary logo
Secondary logo
Brand mark logo
Brand fonts
Brand color palette
1-page brand style guide PDF
Comprehensive brand guide
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Through the brand strategy process we will develop your:
Mission, vision and values
Target audience, audience profiles, audience problems & your solution, and the buyer journey
Competitor analysis
Competitive advantage
Brand voice and personality
Your visual identity will include:
2 mood boards to choose from to establish the creative direction of your brand
1 concept for each of your three logo variations
Two rounds of feedback and revisions to ensure we get it just right
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This package takes 4-6 weeks to complete.
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$6,900 + applicable taxes
We require a 50% non-refundable deposit to secure your spot in our calendar. The final 50% payment is due at the end of the project.
Branding: The Essentials
This package is best for new or smaller organizations with 0 - 5 staff members, who are ready to get started with a simple and impactful brand kit.
We will develop a mini-brand strategy so you have clear values, target audiences, and an understanding of your competitors. Implementing your brand will be easy breezy because you’ll get a 1-page brand style guide to quickly pull out your color palette or brand fonts when you’re designing something new. This helps you build consistency and brand recognition.
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Brand strategy session and questionnaire
Mini brand strategy & creative direction presentation
Primary logo
Brand fonts
Brand color palette
1-page brand style guide PDF
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Through the brand strategy process we will develop your:
Organizational values
Target audience profiles
Competitor analysis
Competitive advantage
Brand personality
Your visual identity will include:
2 mood boards to choose from to establish the creative direction of your brand
1 concept for your logo
Two rounds of feedback and revisions to ensure we get it just right
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This package takes 2-4 weeks to complete.
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$3,900 + applicable taxes
We require a 50% non-refundable deposit to secure your spot in our calendar. The final 50% payment is due at the end of the project.
Fill out our project booking form & let's get started.Book your brand package now
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Book your brand package now 🍋
Hi friend!
I’m Meghan
…a brand and website designer who started out in the non-profit world as an Executive Director scrambling to manage an outdated WordPress website and a brand with no strategy behind it.
I saw what happens when you don’t have cohesive design, messaging, and strategy behind your communications — your community doubts your ability to carry out your mission and you loose their support.
Over the last decade, I’ve learned everything about building social impact brand identities and websites that build trust, and attract funders. That’s why I’ve developed my brand identity packages.
My services were created specifically for social impact organizations, non-profits, and campaigns for good. I include everything you need to develop your brand identity and implement it across all your platforms online and IRL. I give you the visuals that connect with your community and show off your important work.
If your org’s lack of brand cohesion is keeping you up at night, let’s work together to create the tools you need to grow your impact.
Ready to get started? Let’s connect.
Our Brand Identity Project Process
You can expect a streamlined and thoughtful process when working with me.
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We start by booking a 30 minute intro call to learn about you and your goals. You can ask us anything during this meeting to make sure we are a good fit for your project.
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You’ll review the packages above including the project approach, timeline, and investment. Then you’ll decide which package you want to select and let me know. If you need any custom add-ons I will send you pricing and details via email.
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Once you’ve decided to move forward, we will send over your contract and first invoice. Most projects are broken into two payments, one up front and one before deliverables are sent at the end of the project. In some cases we can break these into smaller payments for larger projects.
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You’ll receive an onboarding package from us with details of our next steps. We set up your client portal in our project management software. We use Notion to keep track of the project deliverables, due dates, and gather feedback along the way. We send you a video walkthrough of the portal and how to use it.
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Before our kick-off call we’ll send you a questionnaire to fill out about your organization. We’ll book a kick-off call where we dive into your brand strategy, your goals, and your design style. This is where you can share your vision for your brand and we’ll take it all in.
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Based on the brand strategy session and questionnaire, we'll do in-depth research into your industry, target audience, and competitors to develop your brand strategy. Then we’ll develop two mood boards for you to choose from that set the tone for your branding. The mood boards will feature color, font, and imagery inspiration to guide the next steps of developing your brand. You select one mood board at this stage that you want to move forward with. You can request up to two rounds of revisions at this stage to ensure the mood board fits you just right.
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We’ll design your logo(s) and send them to you for feedback. Each package includes two rounds of feedback and refinements at this stage. We will provide your logo in PDF, PNG, AI, and EPS file formats in all of your brand colors.
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We’ll package your final files including your logos, your brand guide, and any other add-ons and attach them for you to download in your client portal.
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To close out the project, we’ll book an off-boarding call with you and provide an off-boarding package with information on how to implement your new branding. We can also craft a brand announcement post for social media and help you share your new branding with your community!
Ready to get started?Build credibility and leadership in your industry through your brand identity and strategy.
Book your branding package.
Let’s work together to enhance your brand identity. Fill in your details below and I will be in touch to set up a free 30-minute intro call to see if we would be a good fit to collaborate on your branding. I can't wait to connect!