BRANDING PACKAGES
We believe brand strategy and design are powerful forces for positive change.
A strategic brand identity can help you increase your impact.
strategic brand identities
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for social impact orgs & service-based businesses
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strategic brand identities 🍋 for social impact orgs & service-based businesses 🍋
Your social impact org or service-based business exists to make a difference.I’ve been there… working with an organization that had a logo but no other brand guidance. I struggled every time I tried to design a social media post or report…
What fonts should I use? What colors should I use?
My designs were all over the place and our audience didn’t recognize us from any other organization because we weren’t building consistency or brand recognition.
If the way you’re showing up is inconsistent, you're probably struggling to attract the right supporters, donors, or clients.
If this feels relatable, you might be facing these challenges:
Lack of recognition – Your community struggles to remember or differentiate your organization from others.
Unclear messaging – Your mission is powerful, but your visuals and messaging don’t communicate it effectively.
Inconsistent branding – Your website, social media, and marketing materials don’t look cohesive, leading to confusion.
Difficulty gaining support – You find it challenging to attract donors, clients, or partnerships because your brand doesn’t foster trust or confidence.
Missed opportunities – Without a strategic brand, you’re not maximizing your ability to reach new audiences.
Strategic brand identity can fix that.
A cohesive brand identity does more than look nice, it tells your story, builds trust, and attracts the right people to sign up, donate, or make a purchase from you.
When you invest in a strategic brand identity with me, you get:
A strong visual identity that sets you apart in your industry
Audience profiles to understand what resonates with your community
A professional, polished look that builds credibility
A brand backed by strategy that aligns with your mission and goals
Consistent visuals to use across all platforms
Client love:
You want in on these results?
Fill out our booking form and let’s get started.
BRAND PACKAGES FOR SOCIAL IMPACT
Shift from inconsistent branding to a clear and polished brand identity that connects with your community.
We know you’re doing important work…
Our strategic brand identity packages help shine a spotlight on the impact your making. We’ll work together on a fun and personalized design process to support your vision.
Investing in your brand will help position you as a leader in your field. Your new brand identity help you build credibility with members, donors, or clients.
We pair brand strategy and design, to create more than just your logo. We design a complete brand identity that elevates your positioning and draws in your community to your offerings. Shift from scattered and inconsistent branding to a strategic brand identity that makes your value crystal clear to your community.
If you’re ready to reach more people, increase your impact, and grow your revenue, we can help.
Build credibility and leadership in your industry.
Brand Identity: The Full Package
With our strategy-backed method, you will have all the guidance you need to implement your new brand and connect with your community.
This package ensures you have the logo variations you need to use across different design projects. We will develop an in-depth brand strategy to guide your brand implementation so you understand who you’re talking to in your marketing materials. You will never have to second guess a design decision because you get a comprehensive brand guide with do’s and don’t and everything you need to know to maintain consistent branding across all your platforms.
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Brand strategy session and questionnaire
Brand strategy & creative direction presentation
Primary logo
Secondary logo
Brand mark logo
Brand fonts
Brand color palette
1-page brand style guide PDF
Comprehensive brand guide
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Through the brand strategy process we will develop your:
Mission, vision and values
Target audience, audience profiles, audience problems & your solution, and the buyer journey
Competitor analysis
Competitive advantage
Brand voice and personality
Your visual identity will include:
2 mood boards to choose from to establish the creative direction of your brand
1 concept for each of your three logo variations
Two rounds of feedback and revisions to ensure we get it just right
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This package takes 2-4 weeks to complete.
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$6,900 + applicable taxes
We require a 50% non-refundable deposit to secure your spot in our calendar. The final 50% payment is due at the end of the project.
Brand Identity: The Essentials
Kickstart your brand with our strategy-backed brand essentials. You’ll get the guidance you need to implement your new brand and connect with your community.
This packages ensures you have a logo to build brand recognition. We will develop a mini-brand strategy so you have clear values, target audiences, and an understanding of your competitors. This helps you position yourself in your own unique way in your industry. Implementing your brand will be easy breezy because you’ll get a 1-page brand style guide to quickly pull out your color palette or brand fonts when you’re designing something new. This helps you build consistency and brand recognition.
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Brand strategy session and questionnaire
Mini brand strategy & creative direction presentation
Primary logo
Brand fonts
Brand color palette
1-page brand style guide PDF
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Through the brand strategy process we will develop your:
Organizational values
Target audience profiles
Competitor analysis
Competitive advantage
Brand personality
Your visual identity will include:
2 mood boards to choose from to establish the creative direction of your brand
1 concept for your logo
Two rounds of feedback and revisions to ensure we get it just right
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This package takes 1-2 weeks to complete.
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$3,900 + applicable taxes
We require a 50% non-refundable deposit to secure your spot in our calendar. The final 50% payment is due at the end of the project.
Brand & Website Essentials
Get a fresh start with a new brand identity and website! This package is perfect for you if you need all the essential brand elements to kickstart your new brand, plus a landing page website.
You’ll be ready to implement your new brand with everything from the ‘Brand Identity: The Essentials’ package, plus a custom designed 1-page Squarespace website with your new branding implemented on the site. Paired together, you’ll have everything you need to kickstart the next phase of your social impact journey and showcase your work. Show up authentically and consistently in your own unique way.
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Brand Identity Deliverables
Brand strategy session and questionnaire
Mini brand strategy & creative direction presentation
Primary logo
Brand fonts
Brand color palette
1-page brand style guide PDF
Website Deliverables
1-page Squarespace website
Website outline
Website editing tutorial and editing access handed over at project completion
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Through the brand strategy process we will develop your:
Organizational values
Target audience profiles
Competitor analysis
Competitive advantage
Brand personality
Your visual identity will include:
2 mood boards to choose from to establish the creative direction of your brand
1 concept for your logo
Two rounds of feedback and revisions to ensure we get it just right
Your website will include:
Up to 5 sections
Website outline
Accessibility best practices built-in
Desktop & mobile friendly site design
Domain registration (or transfer)
SEO basics (appear in Google searches)
Website editing tutorial and editing access handed over at project completion
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This package takes 2-4 weeks to complete.
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$7,400 + applicable taxes
We require a 50% non-refundable deposit to secure your spot in our calendar. The final 50% payment is due at the end of the project.
Brand Strategy
This package is perfect for you if you want to go deep to develop to DNA of your brand’s voice and your competitive advantage in your industry. You’re ready to establish a strong foundation for your brand through a brand strategy.
You will gain a new and deeper perspective of your brand, how to position yourself in your industry, and how to find your unique voice.
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Brand strategy session and questionnaire
Brand strategy PDF
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Through the brand strategy process we will develop your:
Mission, vision and values
Target audience, audience profiles, audience problems & your solution, and the buyer journey
Competitor analysis
Competitive advantage
Brand voice and personality
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This package takes 1-2 weeks to complete.
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$3,900 + applicable taxes
We require a 50% non-refundable deposit to secure your spot in our calendar. The final 50% payment is due at the end of the project.
Fill out our project booking form & let's work together.Book your brand package now
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Book your brand package now 🍋
Hi friend!
I’m Meghan
Let’s chat about branding.
Your brand helps your community recognize and connect with you. Having consistent branding across your social media, reports, and signage helps your community remember you and think of you when they need your services. But you might be wearing many hats and brand designer may not feel like the best fit on your head. You want your branding to be easily recognizable to your community so you can focus on what you do best.
I’ve been there. I used to work in social impact orgs where I was wearing many hats, including brand strategist, content creator, graphic designer, report writer, and the list goes on 😅.
Over time, I’ve learned what you actually need to build strong brand recognition. I’ve taken off a lot of the hats I was trying to wear, and focused on brand strategy and design so you don’t have to. Now I translate my clients’ visions into beautiful, custom, and socially conscious brands.
I know you don’t need a stuffy corporate designer giving you a generic process and brand identity. That’s why I take a laid-back approach, tailored to your needs and capacity. All of my work with clients is thoughtful, strategic, and meaningful. I dive into your org to learn what makes you ‘you’ so I can design a brand that’s based on your values and mission. Working with me results in a brand that builds more trust and investment in your organization.
Ready to get started? Let’s connect.
Our Collaboration Process
You can expect a streamlined and thoughtful process when working with Lemonade Co.
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We start by booking a 30 minute intro call to learn about you and your goals. You can ask us anything during this meeting to make sure we are a good fit for your project.
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You’ll receive a proposal from us within a couple days that includes the project approach, timeline, and investment.
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Once you’ve decided to move forward, we will send over your contract and first invoice. Most projects are broken into two payments, one up front and one before deliverables are sent at the end of the project. In some cases we can break these into smaller payments for larger projects.
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You’ll receive an onboarding package from us with details of our next steps. We set up your client portal in our project management software. We use Notion to keep track of the project deliverables, due dates, and gather feedback along the way. We send you a video walkthrough of the portal and how to use it.
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Before our kick-off call we’ll send you a questionnaire to fill out about your organization. We’ll book a kick-off call where we dive into your brand strategy, your goals, and your design style. This is where you can share your vision for your brand and we’ll take it all in.
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Based on the brand strategy session and questionnaire, we'll do in-depth research into your industry, target audience, and competitors to develop your brand strategy. Then we’ll develop two mood boards for you to choose from that set the tone for your branding. The mood boards will feature color, font, and imagery inspiration to guide the next steps of developing your brand. You select one mood board at this stage that you want to move forward with. You can request up to two rounds of revisions at this stage to ensure the mood board fits you just right.
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We’ll design your logo(s) and send them to you for feedback. Each package includes two rounds of feedback and refinements at this stage. We will provide your logo in PDF, PNG, AI, and EPS file formats in all of your brand colors.
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We’ll package your final files including your logos, your brand guide, and any other add-ons and attach them for you to download in your client portal.
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To close out the project, we’ll book an off-boarding call with you and provide an off-boarding package with information on how to implement your new branding. We can also craft a brand announcement post for social media and help you share your new branding with your community!
Ready to get started?
Let’s connect.
Build credibility and leadership in your industry.
Book your branding package.
Let’s work together to enhance your brand identity. Fill in your details below and I will be in touch to set up a free 30-minute intro call to see if we would be a good fit to collaborate on your branding. I can't wait to connect!