NATIONAL NON-PROFIT

Brand, website & templates for a women-led organization

A collage of four images promoting Women in Urbanism. The top left shows a laptop displaying the Women in Urbanism website with people sitting on grass in the background. The top right features a large sign on a brick building with 'Women in Urbanism' and a website link. The bottom left depicts a woman with dark hair wearing a white hoodie with 'Women in Urbanism' text, standing in front of a chain-link fence. The bottom right shows a hand holding a smartphone displaying a Women in Urbanism social media post introducing their founder.

The client’s new website meets WCAG accessibility standards

After launching their new brand, our client received $297,500 in funding

The client’s values are represented in their new visual identity

Women in Urbanism Canada

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Women in Urbanism Canada 🏢

Project Deliverables

Collage of social media posts and a mobile phone screen showing Women in Urbanism Canada content, including community messages, newsletters, and group photos of women and families in urban parks.

Project Deliverables

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Project Deliverables 🏢

Screenshot of a Google review from Women in Urbanism Canada for Lemonade Co branding and website design services 
Project overview
Illustration of two people sharing a kiss on a yellow wooden bench, surrounded by greenery.

Women in Urbanism Canada is a national women-led non-profit organization that is working to create feminist cities. They were at a turning point, as a newer organization that had pieced together a lot of their brand without a strategy behind it. Their website and some of the elements of their brand were not up to WCAG accessibility standards. They were ready to grow their organization and increase their impact.

We supported the re-brand every step of the way. We started with developing their brand strategy to set a solid foundation for the organization for years to come. The brand strategy includes their vision, mission, purpose, goals, audience profiles, the buyer journey, industry analysis, competitive advantage, brand voice and personality, and positioning.

We used the brand strategy to build out their visual identity. Creating a brand which is feminine, youthful, and supportive. Their new color palette has colors with higher color contrast, to improve accessibility. Their website was re-designed with accessibility in mind. We launched their website and new branding in spring 2026. Our work together will allow them to grow their membership, confidently seek out major donors, and make tangible positive impacts in cities across the country.

Since launching their new brand, Women in Urbanism Canada has received $297,500 in funding to build capacity in their organization.

Final Results

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Final Results 🏢

Multiple smartphones displaying various pages related to women in urbanism and transforming Canadian cities, with illustrations, photos of women, and informational text, all on a pink background.
Two website screenshots related to women in urbanism, with the left page featuring a group of women sitting on grass and women with a stroller, and the right page showing articles about gender equity and urban activism.
Meghan smiling while sitting at a table with a laptop. A large digital display floating in front of her shows a website for Women in Urbanism Canada.
A poster titled 'Women in Urbanism' displayed on a bus shelter, with a drawing of a woman standing near a tree on a city street with cars and greenery in the background.
Person Blundstone boots and black jeans standing next to a large tote bag with the letters 'WU' on it, which is short for Women in Urbanism Canada.
A notebook titled "Women in Urbanism" with a subtitle that says "We're transforming Canadian cities for everyone". The cover features an illustration of women sharing a kiss on a park bench.

Final Results

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Final Results 🏢 

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