SOCIAL MARKETING CYCLING CAMPAIGN

Content creation, short film, & public event

Cycling Nova Scotia received their highest engagement EVER on the reels we created for them.

Hosted a successful event with 50+ attendees, 15 bikes tuned up, and lively discussion about cycling safety in our community.

Interviews featured a diverse group of people who cycle; children to seniors, queer folks, and people of color.

Social Marketing Cycling Campaign

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Social Marketing Cycling Campaign 🚲

Project Deliverables

  • Project management & partner coordination

  • Photography

  • Filming & video editing

  • Short reels (1-2 mins)

  • Blog writing

  • Event design, planning, & execution

  • Short film (20 mins)

A person fixing a bicycle under a blue tent with the logo 'Cycling Nova Scotia'
People gather outside a beige, multi-story building called 'Old Confidence Lodge,' with bicycles parked against the front fence and a blue canopy tent nearby, during daytime.

Project Deliverables

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Project Deliverables 🚲

Profile picture of Brittney MacLean, an urban planner, with her review about Lemonade Communications on a social media platform. 
Project overview

We were awarded a Low Carbon Communities grant by the Province of Nova Scotia through a competitive grant process to deliver a project titled ‘Cycling for Transportation on Nova Scotia’s South Shore’. The project was delivered in partnership with Cycling Nova Scotia.

Throughout the project we filmed interviews with 10 folks who cycle as their mode of transportation, which were edited into short 1-min reels for Instagram and Facebook and then compiled into a short film called Rural Rides.

At the end of the project we hosted a community film screening and panel discussion. Our event featured free basic bike tune-ups, free food, and a cash bar. It was by all measures a huge success with over 50 attendees, a lively panel discussion, and attendance by local politicians who make decisions impacting cycling infrastructure and safety.

The reels we created resulted in Cycling Nova Scotia’s highest engagement EVER on their Instagram account and the film generated a lot of public discussion about cycling in our community.

We partnered with many incredible organizations and businesses to make the project a success, and we’re so grateful for their support of cycling in our community.

Check out some of the reels:

→ Amanda Williams

→ Michael Graves

→ Dijana MacMillan

Project partners

Social Marketing Cycling Campaign

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Social Marketing Cycling Campaign 🚲

Social Marketing Cycling Campaign

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Social Marketing Cycling Campaign 🚲 

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