LOCAL NON-PROFIT

Communication strategy & content creation

The client doubled their Instagram followers within the first three months of us creating their content.

The client’s funder praised them for their new communications materials, resulting in more trust in their funding relationship.

Their Facebook views increased by 582% and interactions increased by 2,575%, with comments being overwhelmingly positive.

South Shore Open Doors Association

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South Shore Open Doors Association 🏠

Project Deliverables

Communications strategy
Tracking & evaluation tool
Messaging Guide
Website audit
Social media templates
3 months of social media content
Photography
Filming & video editing
Brochure design

Project Deliverables

🏠

Project Deliverables 🏠

Testimonial from Josie Rudderham, Executive Director of SSODA

— Josie Rudderham, Executive Director,
South Shore Open Doors Association

Project overview

We worked with the South Shore Open Doors Association to develop a communications strategy and three months of social media content.

We developed a strategy focused on connecting with their various audiences — clients (current and potential), government funders and institutional partners, community sector partners, donors, and the general public. We honed their messaging, and made recommendations for how to reach each audience through their communications channels and tactics.

The organization had struggled with their public perception due to operating their town’s first shelter for people experiencing homelessness, and some resulting community backlash and NIMBYism. To combat these negative sentiments, we focused their first three months of social media content on reintroducing them to the community, clarifying their services, humanizing the organization and the people they serve, and establishing a consistent tone, branding and rhythm that folks could expect to hear from them.

During the three months when our social media content was going out for the client, their Instagram following doubled, their Facebook views increased by 582% and interactions increased by 2,575%. Of those interactions, the comments were overwhelmingly positive about the client’s work.